How We Do It
shelfPoint is the industry’s first dynamic shelf solution with built-in emotional artificial intelligence.
- Dynamic and high-definition LCD strips across the shelf edge offering a visual marketing campaign to attract, engage and convert shoppers to sales based on level of engagement and distance
- Equipped with optical sensors, shelfPoint gathers anonymous key shopper demographic data including age, gender, emotion and major ethnic groups
- Emotional artificial intelligence technology classifies shopper’s facial expressions and overall sentiment without storing personal information or images
- Using its own cloud-based insights, shelfPoint analyzes in-store data collected and delivers a detailed overview of key findings tailored to the needs of the retailer and/or brand
- shelfPoint uses its own media player and a cellular connection, so it seamlessly operates outside a retailer’s existing IT infrastructure