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How We Do It

shelfPoint is the industry’s first dynamic shelf solution with built-in emotional artificial intelligence.

Features include:

  • Dynamic and high-definition LCD strips across the shelf edge offering a visual marketing campaign to attract, engage and convert shoppers to sales based on level of engagement and distance
  • Equipped with optical sensors, shelfPoint gathers anonymous key shopper demographic data including age, gender, emotion and major ethnic groups
  • Emotional artificial intelligence technology classifies shopper’s facial expressions and overall sentiment without storing personal information or images
  • Using its own cloud-based insights, shelfPoint analyzes in-store data collected and delivers a detailed overview of key findings tailored to the needs of the retailer and/or brand
  • shelfPoint uses its own media player and a cellular connection, so it seamlessly operates outside a retailer’s existing IT infrastructure